Considering consumers'time-inconsistency preference with respect to the current and the future,a firm'rrs multi-stage product upgrade problem is studied.Two product upgrade models were established,in which the firm's optimal price,quality,and corresponding profit were explored.The firm's optimal product upgrade strategies under consumers'time-consistency preference were compared and analyzed.Results show that the consumer time-inconsistency preference has a non-monotonous effect on the product prices and quality levels.Consumers'time inconsistency leads to their expected biases in future product upgrade decisions,which will increase the profitability of the enterprise.The firm prefers to adopt full-coverage upgrade strategy in the case of moderate consumer inconsistency and part-coverage upgrade strategy otherwise.Compared with consumers'time-consistency preferences,consumers'time-inconsistency preference increases the enterprises'willingness to adopt full-coverage upgrade strategy.
维普
万方数据