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考虑消费者非一致性时间偏好的产品升级策略

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考虑消费者对当前和未来的非一致性时间偏好,研究了企业多阶段产品升级决策问题.构建了两种产品升级策略模型,探讨了不同情形下的最优产品价格与质量及其相应利润表现,对比分析了消费者非一致性时间偏好影响下的企业最优产品升级策略.研究表明:消费者时间偏好的非一致性对企业产品价格与质量的影响并不单调;消费者时间偏好的非一致性会使其对后期产品升级决策产生预期偏误,且这一误估会增大企业的盈利空间;企业在消费者非一致性适中情形偏好全覆盖升级策略,较高或较低情形偏好部分覆盖升级策略;相比消费者时间偏好一致性情形,消费者时间偏好非一致性促使企业采用全覆盖升级策略的意愿增强.
Product upgrade under consumer's time-inconsistency preference
Considering consumers'time-inconsistency preference with respect to the current and the future,a firm'rrs multi-stage product upgrade problem is studied.Two product upgrade models were established,in which the firm's optimal price,quality,and corresponding profit were explored.The firm's optimal product upgrade strategies under consumers'time-consistency preference were compared and analyzed.Results show that the consumer time-inconsistency preference has a non-monotonous effect on the product prices and quality levels.Consumers'time inconsistency leads to their expected biases in future product upgrade decisions,which will increase the profitability of the enterprise.The firm prefers to adopt full-coverage upgrade strategy in the case of moderate consumer inconsistency and part-coverage upgrade strategy otherwise.Compared with consumers'time-consistency preferences,consumers'time-inconsistency preference increases the enterprises'willingness to adopt full-coverage upgrade strategy.

product upgradeconsumer behaviortime-inconsistency preferencemulti-period product pricingproduct quality improvement

颜迎晨、秦中峰、赵秋红

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北京航空航天大学经济管理学院,北京 100191

复杂系统分析与管理决策教育部重点实验室,北京 100191

产品升级 消费者行为 非一致性时间偏好 多期产品定价 产品质量创新

国家自然科学基金资助项目国家自然科学基金资助项目国家自然科学基金资助项目国家自然科学基金创新研究群体资助项目

72001011720710087177101172021001

2024

10.13383/j.cnki.jse.2024.05.005

系统工程学报
中国系统工程学会

系统工程学报

CSTPCD北大核心
影响因子：1.192
ISSN：1000-5781
年,卷(期)：2024.39(5)