延安时期毛泽东开展国际传播的实践及其现实启示
Mao Zedong's Practice of International Communication During the Yan'an Period and Its Realistic Enlightenment
何云峰 1徐光亚1
作者信息
- 1. 河南大学 哲学互鉴与中国话语建构中心,河南 开封 475001
- 折叠
摘要
延安时期,毛泽东高度重视国际传播工作,在国际传播工作中坚持党的领导、实事求是、内外有别和灵活应变,巧妙运用国际传播策略与传播技巧,有力回击了国民党的政治谣言,领导中国共产党走向世界舞台.从传播学理论来看,毛泽东注意采取多样化的国际传播方式,细分国际传播受众,优化国际传播话语,充分发挥意见领袖的作用,使得传播效果最大化,为新时代的国际传播工作提供了重要的现实启示.
Abstract
During the Yan'an period,Mao Zedong attached great importance to international communication,sticking to the leadership of the Communist Party of China,seeking truth from facts,differentiating between inside and outside,and being flexible in international communication.In addition,he skillfully used international communication strategies and skills,which forcefully countered the political rumors of the Kuomintang and led the Communist Party of China to the world stage.From the viewpoint of communication theory,Mao Zedong used diversified international communication methods,segmented international communication audiences,optimized international communication discourse,and gave full play to the role of opinion leaders,so as to maximize the effect of communication.Nowadays,Mao Zedong's practices of international communication have thrown several realistic enlightenments on the international communication work in the new era.
关键词
延安时期/国际传播/毛泽东Key words
Yan'an period/international communication/Mao Zedong引用本文复制引用
基金项目
河南省哲学社会科学规划项目(2023BKS006)
出版年
2024
NETL
NSTL
万方数据