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从体验到行动:数字时代情感公众的技术可供性嵌入

From Experience to Action:Embedding Technological Affordances in the Affective Publics of the Digital Age

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媒介化社会按照媒介逻辑来建构关系、统筹社群和机制运行,技术生态塑造显性生存语境,情感公众成为理性或非理性行动的重要参与者.针对数字技术和情感公众的互嵌问题,本研究据技术可供性理论提出"技术—情感"分析框架,从生成、流通和消费三阶段考察情感公众的数字传播实践.数字技术使情感载体产生文本、行为、时空层级迭代;其情感可供性体现在具身体验真实(可融合,可操作,可虚拟)、嵌入式参与(可代偿,可盈利,可约束)、弱组织联结(可动员,可收编,可反塑);数字情感的体验感、生产性和行动力赋权情感公众以参与微观社会政治的实践能力.由此"行动的情感公众"成为数字时代真相、舆论、治理等众多公共问题的关键纽结点.
The mediatized society constructs relationships,coordinates communities,and governs mechanisms according to the logic of media.The technological ecosystem shapes explicit contexts of ex-istence,with affective publics emerging as significant participants in rational or irrational actions.Ad-dressing the interwoven issues of digital technologies and affective publics,this study proposes a"Tech-nology-Emotion"analytical framework based on the theory of technological affordances.The research investigates the digital communication practice of affective publics across three stages:generation,cir-culation,and consumption.Digital technologies transform affective carriers into iterative levels of texts,behaviors,and spatio-temporal dimensions.The affordances of digital emotions manifest in em-bodied experiences of authenticity(fusion,operability,virtualizability),embedded participation(com-pensation,profitability,constraint),and weak organizational connections(mobilization,incorporation,counter-shaping).The experiential,productive,and actionable aspects of digital emotions empower af-fective publics with the capacity to engage in micro-level socio-political practices.Consequently,"ac-tion-oriented affective publics"become pivotal nodes in addressing numerous public issues such as truth,public opinion,and governance in the digital era.

Affective publicsDigital technologyTechnological affordancesAffective communi-cation

李娜、韩珊珊

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河北大学新闻传播学院(保定071002)

情感公众 数字技术 技术可供性 情感传播

河北省高等学校人文社会科学研究项目

SD2022070

2024

新闻春秋

新闻春秋

影响因子:0.291
ISSN:
年,卷(期):2024.(4)
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