Under the background that intelligent distribution dominates the content ecology of In-ternet media,how to solve the"information cocoon room"has become an urgent problem for academic and industrial circles.From the perspective of health communication,the article argues that patients'"information cocoon room"is formed under the influence of cognitive stereotype and under the realistic condition that medical resources in China are relatively scarce.In the real situation,the threshold of doctor-patient communication is high,and the time and frequency cannot be guaranteed.Most patients'original knowledge about health and diseases cannot be completely changed through a few limited medi-cal visits,so the Internet has become a universal way to obtain health information.However,searching for health information in a large network platform dominated by algorithm recommendation logic will only enhance the"information cocoon"effect of patients with diseases.Based on the in-depth analysis of existing research,this paper holds that the healthy community based on Internet healthcare has the media value of solving the"information cocoon room"of patients with diseases,and building an online healthy community of"media+medical care+community"is also an effective way to solve the shortage of medical resources in China and promote the development of Internet medical care in China.
HealthCommunicationInformation cocoon roomOnline health communityMedia value
NETL
NSTL
万方数据
