In public health emergencies,the reports of county-level media centers play a crucial role in the guidance of grass-roots public opinion,and TikTok short videos have increasingly become the main battlefield.Through the analysis of 1000 related TikTok short videos from 10 county-level Converged media centers,it is found that county-level Converged media centers mostly use authoritative sources and actively release information to obtain the initiative of public opinion guidance.Most of the contents were local,mainly information bulletin and science popularization,with neutral and positive sentiment,and actively focused on front-line medical staff.In editing,County-level Converged Media the characteristics of short video,use more music to stimulate emotion.At the same time,the author puts forward relevant optimization suggestions for the shortcomings of sample exposure.
关键词
县级融媒体中心/短视频/突发公共卫生事件/舆论引导
Key words
County-level converged center/Short video/Public health emergencies/Guidance of public opinion
维普
万方数据