Meaning Theory Reloaded:A Review of the Frontiers of Communication Semiotics Research in 2023
In 2023,the trend of multi-dimensional integration of communication studies and semiotics is further deepening.This article provides an incomplete observation of the progress of communication semiotics at home and abroad this year from four dimensions:basic theory,focus topics,discourse system,and methodology.In terms of theoretical foundations,classic topics such as"the truth of communication"have been expanded in the dialogue between information theory and meaning theory in the new context.This year's new media focus topic is AIGC-the semiotic analysis triggered by the application of large language models represented by Chatgpt to media is giving rise to a series of new theories such as"quasi-subjectivity"and"post-narrativity".Culture has always been a key research field in communication semiotics."Semiotic archeology"based on Chinese culture and"Chinese narrative"that is of international concern have the tendency to become new breakthroughs in the construction of China's independent knowledge system of communication studies.In addition,"communication semiotics"as a methodology is providing new discourse interpretation methods for multi-media and cross-genre texts,including art.Semiotics is becoming an inseparable whole of communication studies,and"communication semiotics"as a whole,as a typical paradigm of humanities in communication studies,shows its theoretical vitality in the new theoretical context.
semiotics of communicationAIGC(Artificial Intelligence Generated Content)semiotic archeologymultimodal discourse analysis
万方数据
维普
