首页|粉丝圈群的"算法想象":中介、物质与情感

粉丝圈群的"算法想象":中介、物质与情感

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本文以作为平台算法"熟识者"的粉丝圈群生成的想象为考察切入点。研究发现,平台借由在套叠的界面中始终秉持对量化数据重要性的强调,以"动态量化""鲜明标识""可见性位置"的中介逻辑,在显现底层算法存在的同时传递着自身的价值取向。粉丝圈群面对不可见但可感的算法及由此造成的差异化情形迷思,基于官方技术文件理论,通过采取"输入-输出"实践尝试打开算法"黑箱",逆向生成了对平台算法"流量-热度""权重-位置"的物质化想象,以此更为高效地指导平台追星实践。我们认为,可将算法想象作为揭示个体能动性以及平台结构性力量的中介,但需注意,算法想象看似带领粉圈走向自由的美好愿景,却不自觉地触达了其自身的反面,即自我与算法共同合谋构建的确定性束缚中,那么,通过拥抱不确定性以探索主体的能动性不失为一条可行的路径。
The Algorithm Imagination of Fans Circle Groups:Mediation,Materiality and Affect
This article takes the imagination generated by fans circle groups as the platform algorithm acquaintances as the starting point for investigation.Research has found that the platform always emphasizes the importance of quantitative data in the nested interface,and uses the intermediary logic of dynamic quantification,clear identification,and visibility position to demonstrate the existence of underlying algorithms while conveying its own value orientation.Faced with the confusion of invisible but perceptible algorithms and the resulting differentiation,fan circle groups,based on the theory of official technical documents,attempted to open the black box of algorithms through the practice of input-output,and generated a materialistic imagination of the platform's algorithms traffic heat and weight position,in order to more efficiently guide the platform's star chasing practice.We believe that we can imagine algorithms as intermediaries that reveal individual agency and the structural power of platforms,but it is precisely the algorithm imagination that unconsciously leads users to explore freedom in the process of self-restraint,that is,the rules imposed by the collusion of self and algorithm.Embracing uncertainty to explore the agency of the subject may be a viable path.

fans group circlefans cultureplatformthe algorithm imaginationhuman-technical relationships

王仕勇、陈超

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广西大学新闻与传播学院,广西南宁530004

福州外语外贸学院,福建福州350202

网络圈群 粉丝文化 平台 算法想象 人技关系

国家社会科学基金一般项目广西壮族自治区党委宣传部委托研究重大课题

20BSH1522023001

2024

新闻界
四川日报报业集团

新闻界

CSSCI北大核心
影响因子:0.567
ISSN:1007-2438
年,卷(期):2024.(1)
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