首页|截屏何以被'信以为真":一个传播符号学的考察

截屏何以被'信以为真":一个传播符号学的考察

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截屏在人际交往和公共传播中得以广泛流通,取决于行动者对截屏"信以为真"的信念,即截屏的"本真性"。鉴于截屏的本质是"符号文本",其"本真性"是一种解释结果,本文从传播符号学理论视野切入,将截屏的"本真性"看作"文本""语境"与"解释者"三者互动作用的产物。首先,文本维度可显见的媒介技术和符号框架,分别以物质隐喻和视觉转喻的方式,使截屏被"感知为真";其次,语境维度可感知的伴随文本和场合语境,通过互文指涉和语义框定,使截屏被"衍义为真";最后,解释者维度可调用的个体成长经历和社群文化身份,通过经验接合和情感引导,使截屏被"认同为真"。
Why Screenshots Are Believed To Be True:An Examination of Communication Semiotics
The widespread circulation of screenshots in interpersonal and public communication depends on the actor's belief that the screenshot is"true",that is,the"authenticity"of the screenshot.In view of the fact that the essence of screenshots is"symbolic text"and its"authenticity"is an explanatory result,this paper starts from the perspective of communication semiotics and regards the"authenticity"of screenshots as the product of the interaction between"text","context"and"interpreter".First,the media technology and symbolic framework visible in the text dimension make the screenshot"perceived as true"by the way of material metaphor and visual metonymy;Secondly,the co-text and situational context that can be perceived in the context dimension are"derived as true"through intertextual referential and semantic framing;Finally,the individual growth experience and community cultural identity that can be invoked by the interpreter dimension are"recognized as true"through experience conjugation and emotional guidance.

screenshotauthenticitytextcontextinterpreter

李玮、刘兴澳

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西北大学新闻传播学院,陕西西安710127

截屏 本真性 文本 语境 解释者

国家社会科学基金

22BXW003

2024

新闻界
四川日报报业集团

新闻界

CSSCI北大核心
影响因子:0.567
ISSN:1007-2438
年,卷(期):2024.(2)
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