Distance creates beauty?Computational analysis of overseas mainstream media reports on Traditional Chinese Medicine from the perspective of time and space(2010-2023)
From the perspective of"time"(before/after COVID-19)-"space"(Belt and Road partner/non-partner countries),this study examines the influence of geographical and cultural distance on overseas mainstream media's coverage of TCM.Through the metaphor and emotion analysis of 8597 TCM news texts from mainstream newspapers of various countries,it was found that the attitudes of partner countries were neutral,and the emotional tendency of TCM in partner countries was more positive than that in non-countries,while the emotional tendency of TCM in partner countries was more positive than that after the epidemic.For non-partner countries,geographical and cultural distance does not affect emotional inclination.They recognize the identity and medical ability of TCM doctors and incorporate it into their daily life.For countries not along the routes,geographical and cultural distance had a positive impact on the emotional inclination toward TCM.TCM gradually became a complementary program in the late stage of the epidemic,and"distance creates beauty"was confirmed to a certain extent in large countries in Europe and the United States.The research results provide theoretical support and practical guidance for the accurate dissemination of TCM overseas.
Traditional Chinese MedicineThe Belt and Roadmetaphorical analysisnews emotiongeographical and cultural distance
万方数据
