The Digital Narrative and Semantic Rhetoric Mechanism of the Evolution and Growth of Fine Traditional Chinese Culture:Taking the Narrative Practice of Convergent News as Example
The key to promote the evolution and growth of fine traditional Chinese culture is to innovate digital narrative system of cultural representation.Visualization,emotionalization and gamification not only mean the three forms of digital text representation,but also represent the three narrative language approaches of cultural storytelling,whose corresponding semantic rhetoric propositions are symbolic form,identification mode and generation rules.In order to construct a digital narrative system for cultural evolution and growth,it is objectively necessary to carry out narrative innovation along the three dimensions of visualization,emotionalization and gamification.Among them,visualization responds to the problem of visual representation of story form,that is,the digital translation and appearance of cultural stories,which can specifically revive the"visible"state and"living"life of culture from the two dimensions of time and space.Emotionalization responds to the problem of narrative identity of story perception,that is,creating perceptual"pathway"of cultural cognition in emotional dimensions.Specific emotional rhetoric strategies include"giving emotion to things"and"empathizing with people".Gamification responds to the problem of user participation in story generation,that is,through the innovation of text rules and interactive language,to build an interesting story reception situation,which can be specifically reconstructed from the two dimensions of scene reconstruction and physical activation.
fine traditional Chinese cultureconvergent newsvisual narrativeemotional narrativegame narrative
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