Moving and Embedding:Practice and Expansion of Village Research by Media Anthropology in the Digital Age
It is one of the core issues of media anthropology researchers to carry out the interactive research between media technology and people in the village society and explore the village and cultural changes.Under the influence of the network society and the digital technology,the village society is faced with the new problems of increasing mobility.Mobility is not only a new important feature of today's village society,but also has become the practice and life that people face in daily life.As a theoretical perspective of media anthropology intervention in village research,mobility has different expressions:first,the flow in time and space forms a new village social relationship;second,the information diversity and the flow in the network promoted by media technology,which shapes the new mobility landscape and culture of village society.The re-understanding of mobility is a kind of expansion of the current village research,but at the same time,this mobility is deeply embedded in the social situation and cultural structure of villages,which requires researchers to enter into the specific structure and relationship system and have an overall grasp of the social facts.The flow and embedding are regarded as an operational path of village research from the perspective of media anthropology,exploring around and focusing on people's media practice activities,and providing a new direction for rural communication in the digital era.
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