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平台研究的想象力:概念、生态与公共价值

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平台研究的跨学科性使其分析路径和逻辑推论的统一变得困难。本文以过去20年间蓬勃发展的平台经济为锚点,以对话和内容梳理的方式探究数字平台的概念脉络、基本特征和发展导向。目前,学者对于平台的定义可以大致分为三个路径:拼接式、隐喻式和维度化,而关联性、数据化、具身性和情感化正在成为平台化的重要特征。大大小小的数字平台,以多样的层级、拼装和依附关系构成了全球范围内数字平台的生态特征。在一切以商业利益为先的环境下,更需要强调平台研究的价值有涉,开拓平台研究的想象力,鼓励平台承担更多的公共关怀和道德担当。
The Imagination of Platform Studies:Concepts,Ecology and Public Value
The interdisciplinary nature of platform research makes it difficult to have a unify analytical paths.Anchoring on China's booming platform economy in the past two decades,the current article explores the conceptual context,basic characteristics and development direction of digital platforms by making conversations with previous research.It has been found that scholars'definitions of platforms can be roughly divided into three paths:patchworks,metaphor,and dimensional.The main characteristics of current platformization are association,datafication,embodiment,and emotionalizaiton.They constitute the ecological characteristics of digital platforms on a global scale with various levels,assembly and dependency relationships.In the context of prioritizing commercial interests,it is even more necessary to emphasize the public value of platform studies,to expand the imagination of platform research,and to encourage platforms to take more social responsibilities.

platformconceptplatformizationcharacterspublic values

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中国社会科学院新闻与传播研究所

中国社会科学院大学新闻传播学院,北京 100021

平台 概念 平台化 特征 公共价值

中国社科院2023年度重大经济社会调查项目

GQDC2023026

2024

新闻界
四川日报报业集团

新闻界

CSSCI北大核心
影响因子:0.567
ISSN:1007-2438
年,卷(期):2024.(5)