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大模型的角色期望:基于X(推特)和微博语境的比较分析

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大模型是人工智能技术的一项革命性突破,在极短时间内获得了海内外广泛关注。本文分析了X和微博两个平台对大模型的角色期望,比较了英文语境和中文语境对前沿技术的认知差异。总体上,微博平台的期望倾向于实用性的产业发展与应用,而X平台的期望倾向于信息传播技术的发展。具体来看,在技术角色期望方面,X平台的英文语境更多地关注大模型在不同领域的应用场景,以及前沿技术的交叉融合;中文语境更多地关注大模型与互联网产业发展的关联。在人类角色期望方面,微博的最大人类角色期望是创意者,也就是期望大模型在艺术、设计等领域通过思维和技能创造新事物;而X的最大人类角色期望是传播者,可视之为一个信息的交流和传播的媒介。最后提出了新技术发展如何理性面对社会角色期望的两点建议。
Role Expectations for LLMs:a Comparative Analysis Based on X and Weibo Contexts
The LLM represents a revolutionary breakthrough in artificial intelligence technology,rapidly gaining widespread attention both domestically and internationally.This article analyzes the role expectations for LLMs on two platforms,X and Weibo,to explore the cognitive differences in perceptions of frontier technologies between English and Chinese language contexts.In general,the expectation of Weibo platform is more inclined to practical industrial development and application,while the expectation of X platform is more inclined to the development of information dissemination technology.Specifically,in terms of technological role expectations,the English context of the X platform pays more attention to the application scenarios of the LLMs in different fields and the cross-fertilization of frontier technologies,while the Chinese context pays more attention to the correlation between the LLMs and the development of the Internet industry.In terms of human role expectation,the biggest human role expectation of Weibo is creator,which means that the LLMs are expected to create new things through thinking and skills in the fields of art,design,etc.;while the biggest human role expectation of X is communicator,which is regarded as a medium of information exchange and dissemination.Finally,two suggestions on how to rationally face social role expectation with the development of new technologies are presented.

LLMssocial expectationtechnological rolehuman rolepublic opinion concernstechnological cognition

任吴炯、张洪忠、燕东祺

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北京师范大学新闻传播学院,北京100875

北京师范大学新闻传播学院

北京师范大学新媒体传播研究中心,北京100875

大模型 社会期望 技术角色 人类角色 舆论关注 技术认知

国家社会科学基金重点项目

22AZD072

2024

新闻界
四川日报报业集团

新闻界

CSSCI北大核心
影响因子:0.567
ISSN:1007-2438
年,卷(期):2024.(5)