The"Cultural Intermediary"Model for International Communication of Fine Traditional Chinese Culture——Research Based on how the Analects of Confucius"Going Out"to the Globe
Enhancing the influence of Chinese civilization in international communication requires creatively promoting outstanding traditional culture worldwide.This paper focuses on the bottlenecks and challenges in the international communication of Chinese culture,using the Confucian classic,the Analects of Confucius,as a case.Through statistical analysis of reader reviews on two platforms,Amazon and Goodreads,as well as in-depth interviews with sinologists,translators,editors,writers,and other relevant individuals,this paper proposes a four-in-one"Cultural Intermediary"model that encompasses mediators,intermediary activities,intermediary media,and intermediary spirit.Mediators serve as the driving force for culture's"going out",engaging in differentiated intermediary activities based on their diverse identities and utilizing multimodal intermediary media to align with the interests and needs of international audiences.Intermediary spirit guides the cultural intermediary process at the level of values,with shared values as the foundation,and"bridges values"through three paths:practical assistance,emotional communication,and intellectual exchange,enhancing readers'identification with Chinese culture.The four elements of this model are closely interconnected,and all are necessary to advance culture's"going out"through coordinated efforts.Additionally,this paper reflects on how this model can be applied to other civilizations and how it can promote the integration and development of global multiculturalism.
International communicationCulture's"going out"Cultural intermediaryTraditional culturethe Analects of Confucius
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万方数据
