Returned Posts and Memory of the Multitude:A Case Study of the"On This Day"Feature of Qzone
The widespread application of digital and network technologies has ledto"the connective turn"of memory,leading people's memory activities to become entangled increasingly with various automated,algorithmic andplatformedfeatures of retrospective memory.This article takes the"On This Day"feature of Qzone as a typical case of the retrospective memory technologies.From the theoretical perspectives of"the connective turn"and"the memory of the multitude,"the article uses the empirical data collected by multiple methods of in-depth interviews,field observations and textual analysis to make a systematic analysisof the automated production of digital memory bythe"On This Day"feature and users'encounters with this digital memory.The article finds that,based on automatic push and the"sametime"algorithmic logic,the feature reconstructs users'digital traces into"clusters of returned posts."While carrying specific platform discourses and intentions,this form of digital memory produces a unique scene of the memory of the multitude via its content composition and connective mechanisms.In the process of users'encounters with the"On This Day"feature and its returned posts,the feature's temporal logic and algorithmic techniques always shape users'ways of exposure and selective exposure,resulting inmnemonic effects of"comparison",and stimulating their behaviors of remediation.
QzoneOn This Daythe connective turnmemory of the multitudedigital memory
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