首页|重大突发事件治理中"危机对话"的公众卷入机制——基于结构方程模型和Bootstrap检验的实证研究

重大突发事件治理中"危机对话"的公众卷入机制——基于结构方程模型和Bootstrap检验的实证研究

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在中国社会深度媒介化的进程中,重大突发事件治理衍生出与公众进行"危机对话"的根本需要。为了实证检验"危机对话"的作用机制,公众卷入作为对话过程和可评测对象被引入理论体系,并操作为可被测量的三种过程,其相应量表的信效度在400份全国性调查问卷样本中得以检验。正式研究对692份全国性调查问卷数据进行了结构方程路径分析和Bootstrap检验后发现,受访者对重大突发事件责任主体采取的"危机对话"策略经历了信息卷入、行为卷入和关系卷入三个阶段;信息卷入和行为卷入对关系卷入均有正向影响,同时行为卷入在信息卷入对关系卷入的正向影响中发挥中介效应。另外,研究发现媒介信任是公众卷入的重要影响要素,在信息卷入和行为卷入对关系卷入的正向影响中均有中介效应。研究从公众角度揭示了"危机对话"卷入公众的内在运行规律,为重大突发事件治理的科学决策提供理论依据。
The Public Engagement Mechanism of"Crisis Dialogue"in the Governance of Major Emergencies——An Empirical Study Based on Structural Equation Modeling and Bootstrap Test
In the process of deep mediatization of Chinese society,the governance of major emergencies has derived the fundamental need for"crisis dialogue"with the public.In order to empirically test the mechanism of"crisis dialogue",public engagement is introduced into the theoretical system as a dialogue process and measurement object and is operationalized into three measurable processes.The reliability and validity of the corresponding scales are tested in a sample of 400 national questionnaires.In the formal study,structural equation path analysis and Bootstrap test on the data of 692 national questionnaires have found that the"crisis dialogue"strategy adopted by the respondents towards the responsible subject of major emergencies goes through three processes of information engagement,behavioral engagement and relationship engagement;both information engagement and behavioral engagement have a positive impact on relationship engagement.At the same time,behavioral engagement has a mediating role in the positive impact of information engagement on relationship engagement.In addition,the study finds that media trust is an important influencing factor of public engagement and has a mediating effect in the positive impact of information engagement and behavioral engagement on relationship engagement.The study reveals the internal operation law of"crisis dialogue"engaging the public from the public's perspective and provides a theoretical basis for scientific decision-making in the governance of major emergencies.

governance of major emergenciescrisis dialoguepublic engagementmedia trust

胡悦、吕希、曾秀芹

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厦门大学新闻传播学院,福建厦门361000

清华大学新闻与传播学院,北京100084

重大突发事件治理 "危机对话" 公众卷入 媒介信任

2024

新闻界
四川日报报业集团

新闻界

CSSCI北大核心
影响因子:0.567
ISSN:1007-2438
年,卷(期):2024.(11)