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计算视觉传播研究:理论体系、范式转型与学术想象力

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计算视觉传播使用计算机视觉方法,在方法体系、问题视域与解题标准方面带来研究范式的转型,为传统的视觉传播(视觉文化传播)研究注入了新的活力和新的学术想象力.同时,在计算视觉传播研究的实践中,我们还应该注意将这一研究范式与视觉传播(视觉文化传播)研究范式结合起来,注意西方研究相关工具与数据库的适用性,警惕其中可能蕴含的政治、国家和种族等方面的视觉算法偏见.在此背景中,增强计算视觉传播研究基于像素的图像与社会文化的阐释能力,发挥这一研究的人文关怀作用,从中国传统视觉精神、视觉(文化)传播实践与视觉经验出发,分析与预测中国视觉传播(视觉文化传播)的热点、难点与发展趋势,突出中国问题域的独特性,彰显其紧迫性与现实性.提炼出具有中国特色的计算视觉传播(视觉文化传播)研究范式,这是计算视觉传播研究理论本土化建构的意义所在.
Computational Visual Communication Research:Theoretical System,Paradigm Shift and Academic Imagination
Computational visual communication,employing computer vision methods,initiates a paradigm shift in research methodology,problem scope,and problem-solving criteria.It injects new vigor and academic imagination into traditional visual communication(visual culture communication)research.However,in the pursuit of computational visual communication research,it is crucial to integrate this paradigm with existing research paradigms in visual communication(visual cultural communication).Attention must be given to the relevance of tools and databases in Western research,and a vigilant approach is necessary to avoid potential political,national,and racial biases embedded in visual algorithms.In this context,this paper enhances the interpretative capabilities of pixel-based images and social culture in computational visual communication research,emphasizing its humanistic aspects.The analysis and prediction of hotspots,challenges,and developmental trends in Chinese visual communication(visual culture communication)are approached from the perspective of traditional Chinese visual spirit,visual(cultural)communication practice,and visual experience.The paper underscores the uniqueness,urgency,and reality of China's problem domain,extracting distinctive Chinese characteristics within the research paradigm of computational visual communication(visual culture communication).This underscores the significance of the localization construction of the research theory in computational visual communication.

computational visual communicationparadigm shiftsacademic imagination

于德山

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南京师范大学 新闻与传播学院,江苏 南京 210097

计算视觉传播 范式转型 学术想象力

国家社科基金后期资助项目

23FXWB001

2024

传媒观察
新华日报报业集团

传媒观察

CSSCI
影响因子:0.241
ISSN:1672-3406
年,卷(期):2024.481(1)
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