Coordination of Multiple Subjects:the Leading Direction of Upgrading the All-Media Communication System
The establishment of an all-media communication system is a crucial developmental strategy and objective within the realm of journalism in China.Through an examination of the current state of China's all-media communication system from the perspective of communication subjects'relationships,this paper delves into the primary direction for upgrading this system.It asserts that communication subjects are the core and pivotal elements in the all-media communication system.The key relationships identified encompass those between professional journalism subjects and non-professional journalism subjects,mainstream media and commercial media,new media newsrooms and traditional newsrooms in mainstream media organizations,mainstream media at different administrative levels,and media with varying audience ranges.Looking ahead,this paper advocates for an ideal and optimal all-media communication system characterized by the mainstream media as the core entity,seamlessly integrating the functions of news communication,information service,and governance.This system should be adaptive to new technologies,changes,and environments,while also fostering international exchange and dialogue.
communication subjectsall-media communication frameworkcurrent stateupgrade
万方数据
维普
