The Road to the"New"Rhetoric in Digital World:Constructing the Digital Rhetoric System of Convergent News Narratives
This artcile explores the intersection of rhetoric and narrative within the context of digital storytelling,introducing"digital rhetoric"as a novel conceptual framework tailored to digital narratives.Unlike the traditional language and rhetorical modes of classical narratives,digital narratives necessitate a distinctive approach to rhetoric that is inherently digital in nature.This study delves into the principles of digital rhetoric as applied to convergent news narratives,examining them across four dimensions of essence,grammar,situations,and effect.Firstly,the essence of rhetoric in convergent news has evolved from classic rhetorical persuasion to a form of interface-guided meaning generation,where users are navigated through content in a structured manner.Secondly,in the realm of rhetorical grammar,convergent news is seen to reconstruct interactive narrative grammars.This reconstruction is facilitated by procedural rules,the manipulation of time and space in textual structures,and plot decisions that guide the pathways through which meanings are derived.Thirdly,regarding rhetorical situations,this study illustrates how convergent news tactically manipulates scenarios to create immersive story environments,simulate real-world news scenes,and generate hybrid spaces,thereby redefining the meta-language system through which texts are interpreted.Lastly,in terms of rhetorical effect,convergent news is shown to broaden the emotional depth of narratives,enhancing both the textual and experiential dimensions of news stories.This expansion fosters a novel model of reality perception grounded in emotional resonance and identity.
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