首页|花的"旅行":短视频实践与网红地的生产——斗南花市的互联网人类学观察

花的"旅行":短视频实践与网红地的生产——斗南花市的互联网人类学观察

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关于数字媒介与网红地点的塑造有诸多研究,但深入现场探究技术与人的互动,会发现这一议题仍有丰富的研究拓展空间.在对云南斗南花卉市场的田野观察中发现,短视频多元实践主体通过将花从实体物转变为虚拟物的打造过程,实现人、物和地点的多重连接与互动,最终达成斗南的网红化与意义的建构.透过物的视角理解网红地点生产的新意和重要价值在于:实体空间中的实存之物向虚拟空间中象征物的转化过程,是技术实践者将自身文化框架和情感表达注入人地关系的过程.这为我们理解人、物、技术与信息流动之间的复杂关系提供新的视角.
A"Tour"for Flowers:Short Video Practice and the Production of Internet-famous Sites
While numerous studies have explored the influence of digital media on the emergence of Internet-famous sites,there remains ample room for research on the intricate interplay between technology and human behavior within this domain.Through field observations conducted at the Dounan flower market in Yunnan,this study unveils the multifaceted role of short video creators in facilitating connections and interactions among people,objects,and spaces.Specifically,it demonstrates how these creators transform physical flowers into virtual objects,thus catalyzing Dounan's rise to Internet fame and contributing to the construction of its cultural significance.The novelty and significance of examining the production of Internet-famous locations through the lens of objects lie in the transformative journey of physical entities from tangible items in physical space to symbolic representations in the digital realm.This process encapsulates the infusion of technical practitioners'cultural frameworks and emotional expressions into the nexus of human-place relationships.Such insights offer fresh perspectives on understanding the intricate dynamics among individuals,objects,technology,and information flow.By shedding light on these complex relationships,this study enriches people's comprehension of the evolving landscape of digital culture and its implications for contemporary society.

short video practiceobjectsinternet-famous siteDounan Flower Market

杨星星、谢翔

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云南大学 新闻学院,云南 昆明 650504

南京大学 新闻传播学院,江苏 南京 210023

短视频实践 网红地 斗南花市

国家社会科学基金一般项目

21BXW035

2024

传媒观察
新华日报报业集团

传媒观察

CSSCI
影响因子:0.241
ISSN:1672-3406
年,卷(期):2024.(2)
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