首页|"做一日蟳埔女":短视频打卡如何建构集体想象——对一个网红话题的田野考察

"做一日蟳埔女":短视频打卡如何建构集体想象——对一个网红话题的田野考察

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短视频打卡推动了特定人、物和地点的加速网红化,但鲜有研究关注打卡过程.研究对游客在一个网红社区的短视频打卡过程进行媒介人类学考察,发现网红话题"做一日蟳埔女"是打卡核心参与者集体想象的结果.这个过程从视觉想象开始,经由对他者生计方式的操演,最后抵达对当地文化传统的理解.这代表了居于不同文化背景的人在全球旅游产业和信息技术发展的当下想象和模仿特定地方文化的尝试.围绕短视频打卡生成的集体想象,揭示出个体和群体在全球时代的一种生存和创造的基本能力:将某些新事物和元素据为己有,同时按照自己的偏好在相互叠加的文化空间中建构起丰富的生活形式.
"Be a Xunpu Woman for one day":How to Construct Collective Imagination by Shooting Short Video at an Internet Famous Site
The rapid proliferation of short videos filmed at Internet-famous locations has undoubtedly propelled the popularity of specific individuals,objects,and sites,yet the underlying process remains underexplored.Through a media anthropology investigation into the short video shooting practices of tourists within a web celebrity community,this study illuminates the collective imagination underlying the phenomenon of"being a Xunpu woman for one day."This process unfolds through stages of visual imagination,immersion in others'livelihoods,and ultimately,an appreciation of local cultural traditions.It represents a contemporary manifestation of individuals from diverse cultural backgrounds seeking to emulate specific local culture within the global tourism industry and information technology landscape.The collective imagination surrounding short video production at Internet-famous sites underscores the innate human capacity to adapt and create within the global era.Individuals and groups draw upon novel elements while simultaneously weaving rich cultural tapestries within the overlapping cultural spaces,reflecting their preferences and identities.This study contributes to our understanding of how individuals navigate and shape cultural landscapes in the digital age,highlighting the dynamic interplay between global trends,local traditions,and personal expression.

Xunpu Womanfilming short video at Internet-famous sitescollective imaginationInternet celebrity

王东林、朱岚

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昆明理工大学 艺术与传媒学院,云南 昆明 650500

蟳埔女 短视频打卡 集体想象 网红

国家社会科学基金

22XXW010

2024

传媒观察
新华日报报业集团

传媒观察

CSSCI
影响因子:0.241
ISSN:1672-3406
年,卷(期):2024.(2)
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