传媒观察2024,Vol.484Issue(4) :27-36.

迈入"融合性真实":文生视频技术对新闻传媒业态的重塑

Into the"Convergent Reality":Reshaping the News Media Landscape in the Context of Generative Video Technology

史安斌 郑恩
传媒观察2024,Vol.484Issue(4) :27-36.

迈入"融合性真实":文生视频技术对新闻传媒业态的重塑

Into the"Convergent Reality":Reshaping the News Media Landscape in the Context of Generative Video Technology

史安斌 1郑恩2
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作者信息

  • 1. 清华大学 新闻与传播学院,北京 100084
  • 2. 美国威斯康星大学-麦迪逊校区 新闻与传播学院,美国威斯康星州 麦迪逊53715-1149
  • 折叠

摘要

本文从理论取向和实践路径入手,探讨了以Sora为代表的文生视频技术对新闻传媒业的重塑功能,归纳出其所呈现的"融合性真实"特征,及其带来的在线"叙事新闻学"的"时空临场"、心智上传的"去介质化"、"巨型拟态"以及"数字共情"的新业态.这也成为跨越"数字巴别塔"、构建"全球南方"数字社群的转文化传播新契机.

Abstract

This article delves into the principles,development,impact,and limitations of generative video technology,exemplified by Sora,examining its role in reshaping the news media industry.It introduces a concept of"convergent reality,"defined by subjective experiences of"spatiotemporal immediacy,""dematerialization,""gigantic simulation,"and"digital empathy,"which emerge as novel industry paradigms.Additionally,it explores how this technology serves as a transcultural communication conduit,bridging the"Digital Tower of Babel,"and fostering the establishment of digital communities in the"Global South."

关键词

Sora/文生视频技术/跨文化传播/全球南方/融合性真实/去介质化

Key words

Sora/generative video technology/cross-cultural communication/Global South/convergent reality/dematerialization

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出版年

2024
传媒观察
新华日报报业集团

传媒观察

CSSCI
影响因子:0.241
ISSN:1672-3406
被引量1
参考文献量31
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