首页|迈入"融合性真实":文生视频技术对新闻传媒业态的重塑

迈入"融合性真实":文生视频技术对新闻传媒业态的重塑

Into the"Convergent Reality":Reshaping the News Media Landscape in the Context of Generative Video Technology

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本文从理论取向和实践路径入手,探讨了以Sora为代表的文生视频技术对新闻传媒业的重塑功能,归纳出其所呈现的"融合性真实"特征,及其带来的在线"叙事新闻学"的"时空临场"、心智上传的"去介质化"、"巨型拟态"以及"数字共情"的新业态.这也成为跨越"数字巴别塔"、构建"全球南方"数字社群的转文化传播新契机.
This article delves into the principles,development,impact,and limitations of generative video technology,exemplified by Sora,examining its role in reshaping the news media industry.It introduces a concept of"convergent reality,"defined by subjective experiences of"spatiotemporal immediacy,""dematerialization,""gigantic simulation,"and"digital empathy,"which emerge as novel industry paradigms.Additionally,it explores how this technology serves as a transcultural communication conduit,bridging the"Digital Tower of Babel,"and fostering the establishment of digital communities in the"Global South."

Soragenerative video technologycross-cultural communicationGlobal Southconvergent realitydematerialization

史安斌、郑恩

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清华大学 新闻与传播学院,北京 100084

美国威斯康星大学-麦迪逊校区 新闻与传播学院,美国威斯康星州 麦迪逊53715-1149

Sora 文生视频技术 跨文化传播 全球南方 融合性真实 去介质化

2024

传媒观察
新华日报报业集团

传媒观察

CSSCI
影响因子:0.241
ISSN:1672-3406
年,卷(期):2024.484(4)
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