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迈入"融合性真实":文生视频技术对新闻传媒业态的重塑

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本文从理论取向和实践路径入手,探讨了以Sora为代表的文生视频技术对新闻传媒业的重塑功能,归纳出其所呈现的"融合性真实"特征,及其带来的在线"叙事新闻学"的"时空临场"、心智上传的"去介质化"、"巨型拟态"以及"数字共情"的新业态.这也成为跨越"数字巴别塔"、构建"全球南方"数字社群的转文化传播新契机.
Into the"Convergent Reality":Reshaping the News Media Landscape in the Context of Generative Video Technology
This article delves into the principles,development,impact,and limitations of generative video technology,exemplified by Sora,examining its role in reshaping the news media industry.It introduces a concept of"convergent reality,"defined by subjective experiences of"spatiotemporal immediacy,""dematerialization,""gigantic simulation,"and"digital empathy,"which emerge as novel industry paradigms.Additionally,it explores how this technology serves as a transcultural communication conduit,bridging the"Digital Tower of Babel,"and fostering the establishment of digital communities in the"Global South."

Soragenerative video technologycross-cultural communicationGlobal Southconvergent realitydematerialization

史安斌、郑恩

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清华大学 新闻与传播学院,北京 100084

美国威斯康星大学-麦迪逊校区 新闻与传播学院,美国威斯康星州 麦迪逊53715-1149

Sora 文生视频技术 跨文化传播 全球南方 融合性真实 去介质化

2024

传媒观察
新华日报报业集团

传媒观察

CSSCI
影响因子:0.241
ISSN:1672-3406
年,卷(期):2024.484(4)
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