Platform Hot Search as Media of Risk Communication:Collective Risk Awareness and Media Governance
In the risk society,the platform media is not only the origin and constructor of risk,but also the field of collective communication of risk,thus it is an important link to realize the mediated governance of risk.This article starts from the relationship between media and real risks,sort out three modes of risk governance through media,put forward the governance nature of hot search as an attention allocation device,and point out the defects of hot search attention mechanism configuration.On this basis,this paper proposes an internal and external corrective path for hot search,reconstructing the transparent heat mechanism oriented to the public value of risk from the inside,and emphasizing the government's response to the fact of risk,the supplementation of the risk picture,and the management of the risk relationship from the outside.
risk societymedia governanceplatform hot searchrisk communicationcollective risk awareness