平台热搜的"注意力配置":集体风险认知与媒介化治理
Platform Hot Search as Media of Risk Communication:Collective Risk Awareness and Media Governance
李彪 1曹时雨 1张瀚文1
作者信息
- 1. 中国人民大学 新闻学院,北京 100872
- 折叠
摘要
风险社会之中,平台媒介不仅是风险的发源地与建构者,更是风险集体沟通的场域,因而是实现风险媒介化治理的重要一环.本文从媒介与现实风险的关系切入,梳理出通过媒介治理风险的三种模式,提出了热搜作为注意力配置装置的治理本质,并指出了热搜注意力机制配置的缺陷.在此基础上,本文提出了对热搜的内外部矫正路径,从内部重建以风险的公共价值为导向的透明热度机制,从外部强调政府对风险事实的回应、风险图景的补充与风险关系的管理.
Abstract
In the risk society,the platform media is not only the origin and constructor of risk,but also the field of collective communication of risk,thus it is an important link to realize the mediated governance of risk.This article starts from the relationship between media and real risks,sort out three modes of risk governance through media,put forward the governance nature of hot search as an attention allocation device,and point out the defects of hot search attention mechanism configuration.On this basis,this paper proposes an internal and external corrective path for hot search,reconstructing the transparent heat mechanism oriented to the public value of risk from the inside,and emphasizing the government's response to the fact of risk,the supplementation of the risk picture,and the management of the risk relationship from the outside.
关键词
风险社会/媒介化治理/平台热搜/风险沟通/集体风险认知Key words
risk society/media governance/platform hot search/risk communication/collective risk awareness引用本文复制引用
出版年
2024
NETL
NSTL
万方数据