首页|情绪传播:风险治理视域下的认知流变与征用策略

情绪传播:风险治理视域下的认知流变与征用策略

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在风险治理领域,学术界对情绪的态度,从原本需要被管制、被引导的对象和"非理性"产物,逐渐转变为可以被征用的治理资源.这种认知流变既拓宽了风险治理、情绪传播、情绪治理等相关理论的解释空间,又丰富和优化了风险治理的"工具箱".但在具体的实践过程中,需要避免庸俗化、片面化、不合时宜的征用模式,避免引发"弄巧成拙"的后果,同时还应避免因过度征用带来的"空心化"陷阱.应正视风险治理中社会情绪功能的复杂性和多面性,深入研究社会情绪传播的规律,超越"理性人假设"以及情感与理性二元对立格局,构建情感融入式的舆论引导新模式,这对于提高国家治理能力的现代化水平,具有重要的理论和现实意义.
Emotional Communication:Cognitive Evolution and Requisition Strategies from the Perspective of Risk Governance
In the realm of risk management,the scholarly perception of emotions has evolved from initially being regarded as objects needing regulation and guidance,as well as"irrational"byproducts,to becoming recognized as governance assets that can be leveraged.This cognitive shift not only expands the explanatory scope of risk management,emotion transmission,and emotion management theories but also enhances and refines the risk management"toolbox."However,during practical implementation,it is imperative to steer clear of oversimplification,one-sidedness,and untimely modes of leveraging emotions,as well as to avoid falling into the trap of self-defeating emotional appropriation or excessive exploitation.Acknowledging the complexity and multifaceted nature of social emotions in risk management,it is essential to delve deeply into the dynamics of social emotion transmission and transcend the limitations imposed by the"rational person hypothesis"and the binary opposition between emotion and reason.Constructing a new model of public opinion guidance integrated with emotions holds profound theoretical and practical implications for enhancing the modernization of national governance capabilities.

risk managementemotional transmissionemotional management and expropriationemotional guidance

郭小安、卢松岩

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重庆大学 新闻学院,重庆 400044

风险治理 情绪传播 情绪治理与征用 情绪引导

2024

传媒观察
新华日报报业集团

传媒观察

CSSCI
影响因子:0.241
ISSN:1672-3406
年,卷(期):2024.485(5)