How Mainstream Media Shape Public Opinion Space in Major Theme Reporting
News reporting on major themes serves as a platform for mainstream media to engage in theoretical discourse and guide public opinion.Innovative news editing in this context is exploratory,directing the allocation of news resources through the concept of co-creation grounded in innovation principles while retaining its essence.Sustainability is evidenced by the gradual normalization of news innovation,the overall adaptability of the news ecosystem,and the profound exploration of traditional Chinese culture and local cultural traits.Mainstream media takes the lead in collaborating with diverse news actors to shape the mainstream public opinion space through practical means,including spearheading the transformation and evolution of the media industry,steering mainstream public opinion topics and trajectories,and influencing societal and cultural trends.To meet the evolving needs of news consumers,mainstream media must enhance its coverage of emergencies and societal focal points,transitioning from a multimedia communication matrix to an omni-media communication system to foster the seamless integration of major theme reporting production and dissemination.
news innovationmainstream public opinionnews resourcesnews userspeople-centeredness