Global Communication:Redefining International Communication
The transcendence of experience and phenomena in international communication hinges primarily on determining its ontology.Establishing global communication as the ontology of international communication marks a historic milestone in the field and signifies a breakthrough in China's independent theoretical framework.This approach resonates with the current imperatives of China's development and the broader trajectory of human progress amidst escalating geopolitical tensions.By centering mutual understanding as the cornerstone of international communication,we elucidate the trajectory of our efforts and delineate the values guiding our field.This perspective enables international communication to surpass previous,relatively isolated domains such as intercultural communication,external propaganda,international news,national image,and global communication,leading to a more comprehensive integration.Moreover,it underscores the sobering reality that actions undermining mutual understanding-such as misinformation,public opinion warfare,and ideological conflicts-exacerbate fragmentation and discord among nations.Transitioning from mere information dissemination to embracing global communication in international communication encapsulates the new mission of journalism and communication studies.It also aligns with the developmental trajectory of human civilization and the collective destiny of the global community in an increasingly interconnected digital era.
international communicationglobal communicationdigital communicationmeta-architecture of the Internetanti-communication
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