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三重属性下的社交媒体:美国封禁TikTok缘由及全球影响

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社交媒体作为21世纪使用最为广泛的新媒介,极大地赋能了个人表达和传播效能,但以TikTok为代表的短视频社交媒体应用却正在遭遇美国的完全封禁管制.为探寻数字时代国家媒介管制及其影响,本文首先阐释了兼具媒介、数字平台和科技企业三重属性的社交媒体核心特征;其次透过TikTok的三重属性分别对美国国内舆论、数字资源获取和中美博弈产生的影响,分析美国封禁TikTok缘由;最后从美国打压TikTok的封禁措施扩散、数字媒介的安全化风险和全球数字经济发展三方面说明国际秩序主导者美国打压TikTok的全球性影响.本研究对美国打压TikTok缘由和全球性影响的分析,有助于理解数字地缘政治时代数字媒介发展与国际政治经济秩序的相互作用,客观评估社交媒体的影响力.
Triple Attributes of Social Media:Reason of TikTok Ban in the United States and Its Global Impact
In the 21st century,social media stands as one of the most widely utilized new media platforms,greatly empowering individual expression and communication efficiency.However,short video social media applications,epitomized by TikTok,are facing complete bans in the United States.To delve into U.S.media regulation and its implications in the digital age,this paper initially outlines the core characteristics of social media,which embody the triple attributes of media,digital platform,and technology enterprise.Subsequently,it analyzes the rationale behind the TikTok ban in the United States,focusing on its impact on domestic public opinion,access to digital resources,and the overarching power dynamics between China and the United States.Finally,the paper elucidates the global repercussions of the U.S.-regulated TikTok,considering its dominant position in the international order.This includes the dissemination of U.S.TikTok ban measures among U.S.allies,the heightened security risks associated with digital media,and the adverse effects on the global digital economy's development.By examining the reasons for the U.S.crackdown on TikTok and its global ramifications,this study contributes to understanding the interplay between the evolution of digital media and the international political and economic order in the era of digital geopolitics.Moreover,it aids in objectively assessing the influence wielded by social media platforms.

social mediadigital platformScience and technology enterprisesTikTokSino-U.S.competition

杨乐、崔保国

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清华大学 新闻与传播学院,北京 100084

社交媒体 数字平台 科技企业 TikTok 中美竞争

2024

传媒观察
新华日报报业集团

传媒观察

CSSCI
影响因子:0.241
ISSN:1672-3406
年,卷(期):2024.486(6)
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