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叙事转向:突破信息内卷的新闻话语危机

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新闻业危机之一是新闻话语危机.多年践行的传递信息的新闻话语,因内卷化和信息超载而陷入僵局.突破僵局,亟需叙事转向.媒介观需从"传递信息的媒介"转向"生产意义的媒介",受众观念需从"信息短缺相对无知的受众"转向"信息超载相对知情的受众".叙事转向,主要运用五大纪实手法:结构、时间、空间、视角、编码,协调事实、图景与真实性、客观性的关系,为受众报道公共生活的真实图景.
Narrative Turn:Breaking Through the News Discourse Crisis of Information Entropy
One of the crises facing the news industry today is the crisis of news discourse.While the traditional approach of conveying information has been practiced for many years,it has reached a stalemate due to involution and information overload.To overcome this impasse,there is an urgent need for a narrative shift.This shift entails viewing media as more than just a means of transmitting information but as a medium for producing meaning.Similarly,audience beliefs must evolve from mere receptivity due to information scarcity to critical engagement in light of information overload.Both shifts necessitate a focus on empowering the informed audience.The narrative turn primarily employs five documentary techniques—structure,time,space,perspective,and coding—to reconcile the relationship between facts,context,authenticity,and objectivity.Through these techniques,news reporting aims to present a comprehensive and accurate portrayal of public life to the audience.

information deadlocknarrative turnmedia viewaudience conceptauthenticitydocumentary techniques

张立伟

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四川省社会科学院 新闻传播研究所,四川 成都 610072

信息僵局 叙事转向 媒介观 受众观 真实性 纪实手法

国家社会科学基金后期资助项目

20FXWB022

2024

传媒观察
新华日报报业集团

传媒观察

CSSCI
影响因子:0.241
ISSN:1672-3406
年,卷(期):2024.486(6)
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