From"Nomad"to"Community":Organizational Power and Rural Embeddedness in DNA Digital Nomad Community
In the wave of social evolution driven by digital technology,the digital nomad community has emerged,creating a remarkable landscape of"Internet talents scattered in the countryside."Through in-depth interviews with 16 digital nomads and 4 stakeholders,this study analyzes the group action mode and re-organization power composition of the DNA Digital Nomad Commune.It finds that a new collectivist action mode has formed under the framework of"promise-tool-agreement."While this model can systematically reconcile the coexistence of multiple individuals within the group,it struggles to unite individual wills into cohesive external group action,presenting a"dilemma"of insufficient group mobility.In response,the practice of"re-organization"under new collectivism aims to compensate for this lack of mobility by generating organizational attraction through emotional mobilization and group support.However,digital nomads,constrained by the centralized distribution of social resources and the uncertainty of social survival,find themselves caught between the group's ontological support and implicit anxiety from the broader social environment.This predicament hampers their integration into the practice of digital village construction.By exploring the group's action mode,organizational power,and the realistic dilemmas of its local practice,this study provides reference paths for digital village construction in other regions and aids in the deep optimization of such efforts.
digital nomad communityunorganized organizational powernew collectivismdigital village construction
NETL
NSTL
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