首页|协同传播:国际传播的新范式

协同传播:国际传播的新范式

扫码查看
鉴于现有研究对国际传播的局部要件关注颇多,对国际传播的整体协同关注较少,本文提出"协同传播"的学术概念,并将其定义为一种通过多方协调与合作,系统性地生产、分享和传播信息,以实现整体效果最大化的传播模式.这一国际传播的新范式具有多方协作、系统运行和整体高效三大特征,包括主体协同、内容协同和渠道协同三个基本维度,以及八种协同形式,分别是主体层面的跨界协同、跨地协同和跨圈协同,内容层面的议题协同、框架协同和修辞协同,以及渠道层面的媒体协同和产业协同.基于中国实践的协同传播研究不仅为中国自主知识体系建构添砖加瓦,也有助于为全球社会可持续发展提供中国方案和中国智慧.
Collaborative Communication:A New Paradigm in International Communication
Despite existing research focusing heavily on specific aspects of international communication,there has been less attention on the overall synergy of these elements.This paper introduces the concept of"Collaborative Communication,"defined as a communication model that optimizes information production,sharing,and dissemination through coordinated multi-party efforts to enhance overall effectiveness.This new paradigm is distinguished by multi-party collaboration,systematic operations,and heightened efficiency.It encompasses three core dimensions-agent,content,and channel-and eight forms of synergy:cross-sector,cross-regional,and cross-group synergy at the agent level;agenda,framing,and rhetorical synergy at the content level;and media and industry synergy at the channel level.By examining China's practices,research on collaborative communication contributes to the development of an independent knowledge system in China while offering Chinese insights and solutions for promoting sustainable global development.

Collaborative CommunicationInternational CommunicationChina's ImageIndependent Knowledge System

韦路、李彰言

展开 >

浙江传媒学院,浙江 杭州 310018

协同传播 国际传播 中国形象 自主知识体系

2024

传媒观察
新华日报报业集团

传媒观察

CSSCI
影响因子:0.241
ISSN:1672-3406
年,卷(期):2024.489(9)