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再造乡土团结:对社交媒体在地化叙事网络的田野调查

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流动型乡村社区的整合问题一直是学术界关注的焦点,然而既往研究并未从传播生态的视角深入探索乡村社区整合机制.基于一项中部乡村的民族志田野调查,研究发现社交媒体嵌入乡村社区的在地化实践正是围绕在线人际交往(居民)、在线社区互动(社区组织)和平台可见性实践(平台媒体)展开,由此构建社交媒体在地化叙事网络.这一新型的沟通机制在具体的运作过程中通过生活交往网络重构乡村集体体验,数字治理网络重建乡村内生秩序,算法实践网络重塑乡村社区归属感,乡村居民在新传播情境下得以增强横向和纵向的社区联结,进而再造乡土团结.研究有助于为探索数字技术振兴地方社区的公共潜能提供一种新思路.
Reconstructing Rural Solidarity:A Field Study on the Localization of Social Media Storytelling Networks
The integration of mobile rural communities has long been a focal point of academic inquiry,yet previous studies have not thoroughly examined this issue from the perspective of communication ecology.Based on a field survey,this study reveals that the embedding of social media in rural communities revolves around three key components:online interpersonal communication(residents),online community interaction(community organizations),and visibility platform practices(platform media).Together,these elements form local storytelling networks through social media.In practice,this new communication mechanism reshapes rural collective experiences through ordinary communication networks,reconfigures internal rural order via digital governance networks,and redefines the sense of belonging within rural communities through algorithmic practices.As a result,rural residents are able to strengthen both horizontal and vertical community connections in the new communication environment,fostering a renewed sense of local unity.This research offers a novel perspective on the potential of digital technologies to revitalize local communities by unlocking their public potential.

Rural CommunityCommunity IntegrationSocial MediaLocalized Storytelling Network

李龙飞

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中央民族大学 新闻与传播学院,北京 100081

乡村社区 社区整合 社交媒体 在地化叙事网络

2024

传媒观察
新华日报报业集团

传媒观察

CSSCI
影响因子:0.241
ISSN:1672-3406
年,卷(期):2024.489(9)