"Passing three hurdles":A Study of Online Crowdfunding Narratives of Families with Leukemia
Through an investigation and analysis of the online crowdfunding texts and practices of leukemia families in suburban Beijing,this study found that these families demonstrate a high degree of subjectivity in their crowdfunding narratives and strategies to gain support.This subjectivity is expressed in three strategic dimensions:strength of will,the relationship with family,and"borrowing"to"help."These dimensions are framed as"passing three hurdles,"in which the fundraiser showcases the patient's resilience,identifies the self through the lens of family,and seeks support by invoking discourses such as"what I mean to the family"and"what the family means to me."This relational self-consciousness,centered on family identity,becomes the most crucial aspect of the fundraiser's self-identity.First,the family is positioned as the narrative subject,with the belief that the family is central and children are invaluable,fostering a relational self that transcends the loss of face and dignity often associated with public fundraising.Second,when faced with the devastation of serious illness,leukemia families turn perseverance and strength into a code of justice and a personal virtue.Finally,the practice of demonstrating virtue includes the belief in"family as self,"which becomes the most vital self-identification for the fundraiser.In the practice of proving their virtue,the concept of"return"to well-wishers is not only reflected in the crowdfunding narrative but also in the family's relentless care for the patient,their support for the patient's friends,and their gratitude toward ordinary strangers in the community.Through their crowdfunding texts and daily actions,leukemia families prove their inner conscience and virtue,achieving self-validation through these concrete practices.
Crowdfunding on the InternetNarratives of Pain and Suffering"Payback"Self-Evidence of One's Moral Integrity
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