A Brief History of"Chuanxue":Reassessing the Value of"Chinese Communication Studies"in the Independent Knowledge System of Communication
In the early stages of introducing communication studies to China,terms like"traffic,""communication,"and"dissemination"were pivotal in translating the concept of"communication."Similarly,"Chuan"and"Chuanxue"(the study of communication)played a crucial role in this process.These concepts were first promoted by Mr.Yu Yelu,who sought to elevate"Chuan"(communication)to a level of significance comparable to the Chinese people's essential needs of"clothing,food,housing,and transportation."In ancient Chinese,"Chuan"represents a broad concept of communication,encompassing not only the verbs for transmission and dissemination but also nouns related to communication,such as legends,books,biographies,and post offices.Mr.Yu Yelu's advocacy of"Chuan"and"Chuanxue"aimed to integrate traditional Chinese culture with the communication theories pioneered by Schramm,marking a groundbreaking effort in the indigenization of communication studies in China.This initiative represented one of the earliest attempts to construct an independent knowledge system in Chinese communication research.While the"Chuanxue"discourse gradually faded amid later scholarly competition,its use in translating"communication"holds enduring significance.It emphasizes the cultural autonomy of Chinese communication research and has had a lasting impact on the development of the field in China.In the current context of the social sciences'focus on building a uniquely Chinese knowledge system,revisiting the rise and fall of the"Chuanxue"discourse in the early history of communication studies offers a deeper understanding of the significance,pathways,and future prospects for communication research in China.
ChuanChuanxuecommunicationChinese communicationindependent knowledge system
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