"Administrative Absorption of Public Participation":Study on the Community Media under Grassroot Social Context in China
Community media in China,particularly at the grassroots level,should be interpreted through its deep integration into the administrative system.A field study of paper-based community media reveals that its news gathering,editorial practices,distribution,and organizational structure are closely tied to administrative regulations,resulting in what can be termed the"administrative absorption of public participation."This means that public participation is largely filtered through the lens of administrative oversight.As a result,the social function of community newspapers is asymmetric;they primarily serve administrative purposes such as setting examples,providing content,and meeting evaluation criteria,with limited actual public engagement.Empirically,this study emphasizes the centralized role of media in grassroots community life,complementing existing literature by providing a more comprehensive understanding of the media landscape in China.Theoretically,it is rooted in the specific social context of grassroots China,introducing innovative concepts such as the"administrative absorption of public participation,"simulated public participation,and administrative mediation.These insights contribute to the development of an indigenous knowledge system in journalism and communication studies within the Chinese context.
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