News publicity has long been a fundamental value and practice in journalism,serving as the cornerstone of its legitimacy and authority.However,in the digital era,news publicity faces unprecedented challenges.Drawing on Dahlgren's theory of the digital public sphere,this thesis examines the dilemmas of news publicity in the digital age across three dimensions,i.e.structure,representation,and interaction.The findings suggest that,structurally,the dilemma stems from the inadequate integration of news agendas into the social governance system,market pressures that hinder the achievement of publicity goals,and the influence of technological logic in shaping the implications of publicity in news communication.In terms of representation,the public value of news is at risk of distortion,reflected in shifting standards of news value,fluctuating consensus on judgment,and the emotionalization of reporting,which obscures the boundaries of news publicity.From an interactional perspective,the traditional media-centered model of public communication is being deconstructed,as evidenced by the erosion of gatekeeping authority on digital platforms and the increasing role of user interactions in shaping publicity dynamics.This study concludes by proposing a dynamic,integrative approach to addressing these challenges,emphasizing the need for institutional innovation in the media,guidance of discourse values,and improved coordination in communication relations to navigate the dilemmas of news publicity in the digital age.
NETL
NSTL
万方数据
