首页|"别字的隔膜":社交媒体平台把关主体的关系重构

"别字的隔膜":社交媒体平台把关主体的关系重构

The Barrier to Communication:Relationship Reconstruction of Social Media Platform Gatekeepers

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在智媒环境下,社交媒体平台的把关正在转向由用户、编辑与机器多主体共同参与的互动式把关,这种把关机制背后存在主体间关系协调的问题,其中多义性的汉字、创造性的用户与单一逻辑机器之间的关系矛盾造成交流方面的障碍,反映出"人-机""人-技"之间的价值冲突与关系紧张性.研究发现:智能机器介入把关后衍生出的技术秩序、技术依赖与"技术律令"限制着用户的自主表达、消解着编辑的职业价值、阻碍着不同圈层群体的情感交流,导致思维固化、内容误判与"别字"现象的蔓延.以主体间性理论重构主体关系,找寻技术理性和人文关怀共存的平衡点,实现多元主体协同共治有助于促进平台内容生态的健康发展.
In the context of intelligent media,the role of the social media platform gatekeeper is evolving from a traditional filter to an interactive one,involving users,editors,and machines.This shift introduces a coordination problem among the various subjects behind the mechanism.The tension between the polysemy of Chinese characters,creative users,and the logic of a singular machine creates communication barriers,highlighting the value conflicts and relational tensions between"human-machine"and"human-technology."The research reveals that the technical order,dependency on technology,and the"technical laws"arising from the intervention of intelligent machines constrain users'independent expression,undermine the professional role of editors,hinder emotional communication across different circles and groups,and contribute to the solidification of thinking,misjudgment of content,and the spread of"typos."To address these challenges,the paper suggests reconstructing subject relationships through the lens of intersubjectivity theory,finding a balance between technological rationality and humanistic concern,and promoting collaborative governance among multiple subjects.This approach will help foster the healthy development of the platform's content ecosystem.

intelligent environmentsocial mediatext gatekeepingintersubjectivityrelationship tension

刘海明、李佳怿

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重庆大学 新闻学院,重庆 401331

西安交通大学 新闻与新媒体学院,陕西 西安 710049

智能环境 社交媒体 文字把关 主体间性 关系紧张性

2024

传媒观察
新华日报报业集团

传媒观察

CSSCI
影响因子:0.241
ISSN:1672-3406
年,卷(期):2024.492(12)