首页|理解城市与媒介:流量语境下网红城市的"可沟通性"

理解城市与媒介:流量语境下网红城市的"可沟通性"

Understanding City and Media:Study on"Communicability"of Internet Famous Cities in the Context of Traffic

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深度媒介化时代,网红城市作为一种新的城市形象呈现方式,其中的流量积聚与退散成为常态.本文基于流量语境引入"可沟通性"概念,将其作为理解城市与媒介关系的切入点,结合20个网红城市2018-2023年的百度搜索指数和具体城市案例,发现流量走向的趋中心性和趋奇观性在某种程度上与城市可沟通性强弱成正比.基于系统、情感、信息三个维度的实证性研究,支撑了"可沟通性"的理论框架:网红城市的良好沟通机制可以稳定趋中心性流量,其中情绪沟通助推普通城市的"奇观"流量,城市元素精准挖掘激活文旅流量.
In the media era,the rise and decline of traffic in internet-famous cities have become a norm.Using the concept of"communicability"within the context of traffic,this study explores the relationship between cities and media.By analyzing Baidu search indices and case studies of 20 Internet-famous cities from 2018 to 2023,it finds that the centrality and spectacle of traffic trends are,to some extent,directly proportional to the strength of a city's communicability.The empirical research is framed within three dimensions of system,emotion,and information,supporting the theoretical framework of"communicability."The effective mechanisms of those Internet-famous cities help stabilize the centrality of urban traffic flow towards the center,among which emotional communication enhances the"spectacle"traffic of ordinary cities and effective information communication dissolves the negative traffic flow for the cities.

Internet famous citiescommunicabilityBaidu search indextraffic flow

陈莉、李颖、岑飞燕

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河海大学 公共管理学院,江苏 南京 211100

网红城市 可沟通性 百度搜索指数 流量

2024

传媒观察
新华日报报业集团

传媒观察

CSSCI
影响因子:0.241
ISSN:1672-3406
年,卷(期):2024.492(12)