Reverse Intergenerational Influence:Research on the Factors on Online Consumption of Middle-aged and Elderly Groups in Urban Areas
With the development of social digitalization,middle-aged and elderly individuals,as"digital immigrants,"often face challenges related to digital consumption.This study focuses on middle-aged and elderly groups within urban families and uses the integrated technology acceptance and use model as its theoretical framework.Employing both a questionnaire survey and in-depth interviews,the research explores the factors influencing the acceptance of children's reverse intergenerational intervention in online consumption among this demographic.The results reveal that several factors positively affect the willingness of middle-aged and elderly individuals to engage in reverse intergenerational learning during online consumption.These factors include performance expectation,effort expectation,convenience conditions,social influence,perceived risk,and family intimacy.Additionally,the willingness to accept reverse intergenerational intervention positively influences the initiation of reverse intergenerational learning behavior.However,there is a negative correlation with behavioral agency.
reverse intergenerational influenceonline consumptionmiddle-aged and elderly groupsurban households
万方数据
维普
