From Passivity to"Indulgence":Motivational Displacement and Social Integration of Short Video Use in Elderly Groups
With the advancement and widespread adoption of Internet technology,the digital presence of the elderly has become a prominent topic in academic research.The rise of short-video platforms such as"TikTok"and"Kwai,"along with the emergence of"granfluencers,"has spurred a growing body of research on the elderly's use of short videos.This study examines the motivations driving short-video usage among the elderly population.The findings suggest that the motivation for short-video engagement among the elderly has shifted from externally controlled to internally autonomous motivation.Specifically,the use of short-video platforms addresses the elderly's fundamental psychological needs,including autonomy,relatedness,and competence.The satisfaction of these needs leads the elderly to transition from externally influenced motives to intrinsic motivation for short-video consumption.This transformation creates a cyclical model,where the process reinforces itself,promoting the social integration of the elderly.
NETL
NSTL
万方数据
