Application Practice of Knowledge Graph Technology in the Field of Petroleum Sales Business
In order to promote the digital transformation and intelligent development of sales business,the oil sales knowledge application platform of knowledge graph technology is built and the super-large-scale knowledge graph in the field of oil sales is built around various scenarios such as sales forecast,bundle promotion,coupon recommendation,the platform established a comprehensive link between users and commodities.Through analysis on user preferences and product positioning in each scenario,we can provide better intelligent services for customer marketing,help digital transformation and development,improve business operation efficiency,and increase enterprise benefits.