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考虑制造商资金约束的绿色供应链融资策略

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针对绿色供应链上制造商为研发生产绿色产品而面临的资金约束问题,提出银行贷款与提前付款融资两种融资策略,分别建立不同融资策略下的博弈模型并求出最优的产品绿色度、制造商利润、零售商利润,通过绿色创新成本系数、消费者绿色意识、银行贷款与提前付款利率等4个因素对制造商融资策略选择的影响进行理论分析和数值仿真。研究表明:绿色创新成本系数与利率的增大对绿色供应链上制造商与零售商的效益产生消极影响,消费者绿色意识的提高对其产生积极影响。另外,当提前付款利率大于最大均衡利率时,银行贷款融资策略为制造商最优融资策略,否则提前付款融资策略为制造商的最优融资策略,当且仅当提前付款利率为0时,制造商与零售商的效益达到最优。
Green Supply Chain Financing Strategies Considering Manufacturer's Capital Constraint
In view of the manufacturer's capital constraint in green supply chain,two financing strategies are proposed:bank loan financing and advance payment financing.The game models under different financing strategies are established,and the optimal product green degree,manufacturer's profit and retailer's profit are determined as well.The impact of the change of the cost coefficient of green innovation,consumer's green awareness,bank loan and advance payment interest rate on manufacturer's financing strategy selection are analyzed,and theoretical analysis and numerical simulation are carried out.It is shown that the increase of green innovation cost coefficient and interest rate will have a negative impact on the benefits of both manufacturers and retailers in green supply chain,while the increase of consumers'green awareness will have a positive impact on them.In addition,when advance payment interest rate is greater than the maximum equilibrium interest rate,the bank loan financing strategy is the manufacturer's optimal financing strategy,otherwise advance payment financing strategy is the manufacturer's optimal financing strategy,and when the interest rate is 0,the benefits of manufacturers and retailers reach the optimal state.

green supply chaincapital constraintfinancing strategyproduct greennessStackelberg game

魏洁、任科、刘虞舜

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杭州电子科技大学管理学院,浙江杭州 310018

绿色供应链 资金约束 融资策略 产品绿色度 Stackelberg博弈

国家社会科学基金项目

18BGL182

2024

信息与管理研究

信息与管理研究

ISSN:
年,卷(期):2024.9(1)
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