Exploring the Cognitive Factors of Healthcare Professionals'Health Misinforma-tion Correcting Intention on Social Media Using SEM and fsQCA
This paper aimed to explore the factors of healthcare professionals'health misinformation cor-recting intention on social media.The results of this study can be useful to reduce the spread of health misin-formation.Based on Third-Person Effects(TPE),Protective Motivation Theory(PMT)and Heuristic System Model(HSM),this paper employed Structural Equation Model(SEM)and Fuzzy-Set Qualitative Comparative Analysis(fsQCA)to explore the influencing factors of healthcare professionals'health misinformation correc-ting intention and its configurations.The path analyses showed that third-person effect,social media trust,self-efficacy,response efficacy and professional identity can positively affect health misinformation correcting intention;Information processing affected social media trust and the third-person effect;Social media trust positively affected self-efficacy and response efficacy,and these two variables had mediating effects be-tween social media trust and health misinformation correcting intention.The fsQCA found that there were three configurations leading to health misinformation correcting intention.Third-person effect,self-efficacy,response efficacy,and professional identity were important antecedents.This study can call for and encour-age more healthcare professionals to participate in the correction of health misinformation on social media,thus reducing the adverse effects of misinformation and safeguarding public health.
Social mediaHealth misinformationHealth misinformation correctionSEMfsQCA
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