In the face of an increasingly competitive market environment,it is important for enterprises to objectively and accurately identify potential Research,Business and Development(R&BD)opportunities to reduce the risks of blind innovation and seize market advantages.From a dynamic perspective,this paper proposes a method for identifying potential R&BD opportunities by generative topogrophic mapping using trademark and patent texts.Through the mapping and inverse mapping of trademark blank,combined with the text similarity calculation of trademark blank and patent and theme evolution analysis results of trademark blank,the potential R&BD opportunities are accurately identified for enterprises.Finally,the effectiveness of the proposed method is verified by taking the smart home system as an example.The research results show that the gradual filling or replacement of business gaps in the selected target areas can reveal different paths of its evolution,thus identifying the technical opportunities with potential R&BD value,and then provi-ding targeted reference ideas for enterprises to efficiently carry out technological innovation.
关键词
动态视域/研发商业化/机会识别/生成式拓扑映射/商标空白主题演化分析/文本相似度
Key words
Dynamic vision/R&BD/Opportunities identification/Generative topogrophic mapping/Evo-lution of trademark blank theme/Text similarity
维普
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