首页|平台可供性视角下算法的嵌入与可见机制研究

平台可供性视角下算法的嵌入与可见机制研究

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鉴于算法相关性的日益增强,如何落实平台的主体责任成为焦点问题.本研究基于可供性的理论视角,通过混合研究方法,分析了算法技术、平台环境与用户感知之间的关系,以明确平台在其中的作用以及出现的问题.研究结果显示,算法通过特定的编码程序、多目标优化以及百亿级别的特征向量组合,重塑了平台环境;面向普通用户,算法具有不可见性、不可编辑性和不可访问性,平台通过信息线索、界面设计和功能设置初步构建了算法的可见机制,但效果有限.本研究结合算法的嵌入逻辑为促进用户算法知情提供对策建议,具有理论与实践意义.
Research on Algorithm Embedding and Visibility Mechanism:A Platform Affor-dance Perspective
Given the increasing relevance of algorithms,how to implement the main responsibility of plat-forms has become a focal issue.Based on the perspective of affordance theory,the study analyzes the rela-tionship between algorithms,the platform environment,and user perception through mixed research methods to clarify the role of platforms in the process and the problems that arise.The research results show that the algorithm reshapes the platform environment through specific encoding programs,multi-objective optimiza-tion,and billions of feature vector combinations.For ordinary users,the algorithm is invisible,uneditable and inaccessible.The platform initially constructs the visibility mechanism of the algorithm through interface cues,but the effect is limited.The research,combined with the embedding logic of the algorithm,provides policy recommendations to promote user algorithmic knowledge,which has certain theoretical and practical significance.

Algorithm recommendationWeb content platformsPlatform affordancePerceived affor-danceAlgorithmic knowledge

杜燕、谢新洲

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北京工商大学语言与传播学院,北京,102445

北京大学新媒体研究院,北京,100871

算法推荐 网络内容平台 平台可供性 感知可供性 算法知情

国家社会科学基金重大项目

18ZDA317

2024

信息资源管理学报
中国高校科技期刊研究会,武汉大学

信息资源管理学报

CSSCICHSSCD
影响因子:0.885
ISSN:2095-2171
年,卷(期):2024.14(5)