首页|行动者网络视角下重大突发事件网络舆情导控研究——基于SD与fsQCA混合方法的分析

行动者网络视角下重大突发事件网络舆情导控研究——基于SD与fsQCA混合方法的分析

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重大突发事件往往导致网络舆情甚嚣尘上,如何对重大突发事件网络舆情进行有效导控成为当前舆情工作的一大挑战.在行动者网络视角下,构建包含重大突发事件、媒体、网民与政府的行动者网络舆情导控分析框架,运用系统动力学模型对重大突发事件网络舆情导控机理进行系统仿真,通过灵敏度分析确定网络舆情导控的关键影响因素,在此基础上,运用模糊集定性比较分析法对其条件组态进行分析,以探究重大突发事件网络舆情导控的有效路径.研究表明,事件危害度、媒体报道强度、网民情绪强度以及政府关注度对舆情导控起着关键影响作用,需要进一步强化复杂影响因素分析能力,重视媒体行动者与网民行动者作用,提升政府关注度与各行动者间的有机联动和有效协同,最终实现重大突发事件网络舆情的有效导控.
Research on Online Public Opinion Guidance and Control of Major Emergencies from the Perspective of Actor Network:Analysis Based on the Hybrid Method of SD and fsQCA
The occurrence of major emergencies often leads to a surge in online public opinion,making the effective guidance and control of such opinions a significant challenge in current public opinion manage-ment.From the perspective of actor-network theory,this study constructs an analysis framework for guiding and controlling online public opinion,which includes actors such as events,media,netizens,and govern-ment.A system dynamics model is employed to simulate the mechanism of online public opinion guidance and control for major emergencies.Through sensitivity analysis,the key influencing factors are identified.Based on this,the fuzzy set qualitative comparative analysis(fsQCA)method is applied to analyze the conditions configuration to explore effective pathways for online public opinion guidance and control in major emergen-cies.This study reveals that the severity of the event,the intensity of media coverage,the emotional inten-sity of netizens,and the level of government attention play crucial roles in guiding public opinion.It is essen-tial to further strengthen the ability to analyze complex influencing factors,emphasize the roles of media and netizen actors,and enhance the organic linkage and effective collaboration between government attention and various actors to ultimately achieve effective guidance and control of online public opinion in major emer-gencies.

Major emergenciesOnline public opinionActor networkSystem simulationConfiguration analysis

李明、侯甜甜

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吉林大学国家发展与安全研究院,长春,130012

长春工业大学公共管理学院,长春,130012

重大突发事件 网络舆情 行动者网络 系统仿真 组态分析

国家社会科学基金青年项目

23CZZ045

2024

信息资源管理学报
中国高校科技期刊研究会,武汉大学

信息资源管理学报

CSSCICHSSCD
影响因子:0.885
ISSN:2095-2171
年,卷(期):2024.14(5)