Health-related rumors in social media under the failure of traditional"gatekeeper"mechanism face the problem of"rumor debunking-reappearing".Focusing on the characteristics of health-related rumors with mixed truths and emotions to explore the persuasive effect of health debunking information,this research provides a better understanding of the debunking information designing and provides useful reference for opti-mizing rumor management strategies.This research focuses on information presentation,through a 2(Pres-entation content:one-sided content vs.double-sided content)×2(Presentation form:serious vs.humor-ous)×2(Rumor type:fear vs.hope rumor)online control experiment to analyze their influence on the per-suasive effect of health-related rumor debunking information.Presentation content has significant influence on the persuasive effect of health-related rumor debunking information.One-sided(vs.double-sided)debunking information is more persuasive.Rumor type moderates the interaction effect of presentation content and presentation form on the persuasive effect.For hope rumors,it is better to use double-sided and humorous information or one-sided and serious information.
关键词
健康辟谣信息/信息呈现/内容呈现/形式呈现/说服效果/网络信息治理
Key words
Health-related rumor debunking information/Information presentation/Presentation content/Presentation form/Persuasive effect/Online information governance
维普
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