The Influence of Information Presentation on the Persuasive Effect of Health-related Rumor Debunking Information
Health-related rumors in social media under the failure of traditional"gatekeeper"mechanism face the problem of"rumor debunking-reappearing".Focusing on the characteristics of health-related rumors with mixed truths and emotions to explore the persuasive effect of health debunking information,this research provides a better understanding of the debunking information designing and provides useful reference for opti-mizing rumor management strategies.This research focuses on information presentation,through a 2(Pres-entation content:one-sided content vs.double-sided content)×2(Presentation form:serious vs.humor-ous)×2(Rumor type:fear vs.hope rumor)online control experiment to analyze their influence on the per-suasive effect of health-related rumor debunking information.Presentation content has significant influence on the persuasive effect of health-related rumor debunking information.One-sided(vs.double-sided)debunking information is more persuasive.Rumor type moderates the interaction effect of presentation content and presentation form on the persuasive effect.For hope rumors,it is better to use double-sided and humorous information or one-sided and serious information.
Health-related rumor debunking informationInformation presentationPresentation contentPresentation formPersuasive effectOnline information governance
万方数据
维普
