Theoretical Paradigm and Practice on Development Communication in Africa
Development has always been a core issue for African countries.Reviewing African countries'past practices in tackling developmental problems via mass media will generate a more comprehensive understanding of African development issues and a dialogue in media communication between China and Africa.African countries have accumulated rich practical experience on the decades-long journey of exploring development communication And they have also undergone the changes of discourse context and research approach in the field of development communication,among which the modernization paradigm,the critical paradigm and the empowerment paradigm of participatory communication have injected impetus into the development communication of Africa.However,due to government's failure to form a cooperative relationship with media,development communication didn't gain the expected effect for a long period of time,especially during the time when Western free media system was introduced into Africa after the Cold War,which made its development deviate from its original vision.Therefore,scholars from African continents have reflected and explored both in theory and practice on development communication.As a result,practice including development journalism and constructive journalism represents an important milestone as African countries try to seek a"middle way"for development communication.Looking forward,the future of African development communication lies in not only reshaping its media system and liberal journalistic concept from a macro perspective,but also in government's building a cooperative and symbiotic relationship with the media,to reinvent a path that is in line with African theories and practices in the era when new technology greatly empowers media transmission.
development communicationdevelopment journalismAfrican mediamodernizationparticipatory communication
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