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新时代语境下中国对非洲传播的叙事范式探析

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国际关系中的话语权和软实力竞争越来越表现为叙事之争.中非关系作为国际关系的重要组成部分,其间也充满多重叙事,譬如中西媒体就讲述了不同版本的中非关系故事.虽然中西媒体的叙事也有趋同之处,但两者的差异凸显.相较于中国媒体重点讲述的中非友好故事,西方媒体更多演绎了中非对立冲突的"故事版本",由此中西媒体也呈现出不同的叙事特征:友好合作叙事与过期殖民叙事、偏好宏大叙事主题与善用多重具体叙事、传统的正面叙事与违规的负面叙事.在国际舆论场有关中非关系的话语权争夺愈趋激烈、非方接收中国对非传播的叙事不甚畅达、中方对与时俱进的中非关系需要叙事更新、新技术驱动对非传播的叙事转向等多重挑战之下,从基于现实的全面叙事、基于价值的共同叙事、基于互动的数字叙事等路径创新中国对非传播的叙事范式,就成为遵循叙事理性、言说好中非关系的重点.
The Narrative Paradigm of China's Communication to Africa in the Context of the New Era
The competition for discourse and soft power in international relations is increasingly manifested as narrative competence.As an important part of international relations,China-Africa relation is also full of multiple narratives,and Chinese and Western media have set different narratives of China-Africa relations.Although there are a few similarities in the narratives of Chinese and Western media when telling the story of China-Africa relations,the differences far outweigh the similarities.For example,the tone of China's media is friendship and cooperation between China and Africa,while the Western media tell a confrontation and conflict version,showing distinct features of narrative.The former sets the narrative of friendship and cooperation and prefers the grand narrative as well as traditional positive narrative,the latter chooses the expired colonial scheme,the multiple particularity narratives,and the abnormal negative narrative.When Chinese media are facing challenges,including fierce competition of discourse on China-Africa relations in the field of international public opinion,barriers African audiences encountering in receiving Chinese narrative,the narrative update to reflect the changing China-Africa relations and so on,the innovation of China's narrative paradigm based on the reality,value and interaction would be the key points of telling the story of China-Africa relations well following the narrative rationality.

Xi Jinping Thought on CultureChina-Africa relationsinternational communication capacityChinese mediaWestern medianarrative featuresnarrative rationality

李玉洁

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中国社会科学院西亚非洲研究所(中国非洲研究院)

习近平文化思想 中非关系 国际传播能力 中国媒体 西方媒体 叙事特征 叙事理性

国家社会科学基金一般项目

22BXW027

2024

西亚非洲
中国社会科学院西亚非洲研究所

西亚非洲

CSSCICHSSCD北大核心
影响因子:0.816
ISSN:1002-7122
年,卷(期):2024.(2)
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