The Narrative Paradigm of China's Communication to Africa in the Context of the New Era
The competition for discourse and soft power in international relations is increasingly manifested as narrative competence.As an important part of international relations,China-Africa relation is also full of multiple narratives,and Chinese and Western media have set different narratives of China-Africa relations.Although there are a few similarities in the narratives of Chinese and Western media when telling the story of China-Africa relations,the differences far outweigh the similarities.For example,the tone of China's media is friendship and cooperation between China and Africa,while the Western media tell a confrontation and conflict version,showing distinct features of narrative.The former sets the narrative of friendship and cooperation and prefers the grand narrative as well as traditional positive narrative,the latter chooses the expired colonial scheme,the multiple particularity narratives,and the abnormal negative narrative.When Chinese media are facing challenges,including fierce competition of discourse on China-Africa relations in the field of international public opinion,barriers African audiences encountering in receiving Chinese narrative,the narrative update to reflect the changing China-Africa relations and so on,the innovation of China's narrative paradigm based on the reality,value and interaction would be the key points of telling the story of China-Africa relations well following the narrative rationality.
Xi Jinping Thought on CultureChina-Africa relationsinternational communication capacityChinese mediaWestern medianarrative featuresnarrative rationality