Practical Exploration of Intercultural Communication between China and Africa from the Perspective of Cultural Identity Theory
With the continuous deepening of globalization and the rapid development of modem information technology,intercultural communication has become a fascinating cultural landscape in today's world.The process of intercultural communication can be summarized into four dimensions:intercultural understanding,intercultural respect,intercultural interaction and intercultural identity.On the whole,China's intercultural communication with Africa in the new era has been expanding in terms of subjects,enriching in contents,expanding in channels,and gradually increasing in audiences,with remarkable results.At the same time,China's intercultural communication with Africa also faces a series of problems and challenges:at the cognitive level,cultural differences affect intercultural understanding between China and Africa;at the attitudinal level,cultural centrism affects intercultural respect between China and Africa;at the interactive level,cultural imperialism affects intercultural interaction between China and Africa;and at the identity level,the"West is strong and East is weak"international communication pattern affects intercultural identity between China and Africa.In this context,China needs to strengthen the construction of an autonomous knowledge system for China's international communication with Africa,so as to promote cultural integration and mutual understanding between China and Africa;innovate in agenda-setting and accelerate the construction of a narrative system for China's international communication with Africa;smooth the links of international interactions,so as to minimize the discounting of China-Africa cultures;and construct the interculturality of China-Africa community of destiny in order to realize interculturality on the ground,and thus promote the recognition of China-Africa values,identities and the community of destiny.
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