Research on the influencing factors of the residents'willingness to pay in the green transformation of the old residential areas——Based on survey data from 8 residential areas in Ganzhou City
From the perspective of the main body of the green transformation of the old residential areas,this paper selects three levels of factors:individual characteristics,project and policy perception and uses the contingent evalua-tion method combined with logistic regression model to study the residents'willingness to pay for the green transfor-mation of the old residential areas in Ganzhou City and its influencing factors.The results show that at the level of in-dividual characteristics,74.08%of the surveyed residents have the willingness to pay,and the average willingness to pay is 403.93 yuan.The residents'willingness to pay is negatively correlated with their age,and positively correlated with their length of residence and average monthly income.At the level of project,the transformation of green build-ings,supporting facilities and comprehensive services has a positive impact on residents'willingness to pay;At the level of policy perception,policy recognition,policy subsidies and policy promotion all positively affect residents'will-ingness to pay.Among them,the transformation of supporting facilities and residents'policy recognition are the key factors affecting residents'willingness to pay.
old residential areasgreen transformationwillingness to paycontingent evaluation methodGanzhou